Bridging the Gap: How Agentic AI Can Empower Costa Rica’s Rural Producers and Conscious Consumers

junio 23, 2025

In today’s flood of digital information, authenticity has become both rare and valuable.

AI can generate endless content — fast, persuasive, and increasingly indistinguishable from human-made. But in this world of synthetic everything, what’s real, local, and human-made becomes an asset. It can be used to manipulate and overwhelm users — or, it can be reclaimed as a force for transparency, innovation, and connection.

At Turri AI Connect, we’ve chosen the latter.

We use Agentic AI not to replace people or stories, but to amplify them — to make the real value and effort behind every product visible, accessible, and empowering.

Coffee producer holding beans — Behind every bean, there are hands that care, create, and cultivate with purpose. At Turri, we want you to meet the people behind the products — the *Creadores de Origen* whose effort and story give each cup its true flavor.

WHY: Tackling the Asymmetry of Information

Across Costa Rica, small rural producers — Creadores de Origen — create goods rooted in culture, sustainability, and human effort. But they face a deep structural challenge: A lack of access to market intelligence, customer behavior, and value-driven feedback.

Meanwhile, consumers — especially those who value sustainability and ethical trade — often struggle to know who made their product, how, and why it matters.

This information asymmetry disconnects intention from impact:

Producers can’t adapt to evolving demand.
Consumers can’t align purchases with their values.

In a world saturated with content, it’s not more noise we need — it’s more signal.

Producer explaining cheese-making to father and daughter — When a producer shares how her cheese is made, she’s not just teaching — she’s passing down tradition, values, and pride.
At Turri, we believe every product has a story worth telling — and moments like this remind us why we honor the hands and hearts behind them.

HOW: Agentic AI as a Bridge of Transparency

Using the Agent Development Kit (ADK), we’ve built a multi-agent orchestration system that acts as a real-time bridge between producers and consumers, embedded in our national platform.

Our system includes:

Consumer Agents that extract user preferences and emotional signals from interactions and navigation data.
Producer Agents that convert that data into clear, actionable insights to help producers specialize and grow.
A Recommendation Engine that aligns both sides with meaning and efficiency.
A Rate Limiter layer (Google Cache) to ensure scalability and resilience.

Everything is containerized and API-based, connected to:

WordPress / WooCommerce (our e-commerce frontend)
Google Analytics + BigQuery (to analyze behavioral data)
CloudSQL + PostgreSQL (for data integration)
Vertex AI (for natural language processing and content generation)

WHAT: Insightful, Ethical AI That Puts People First

Turri AI Connect is more than a backend tool — it’s an intelligence layer for all stakeholders in the rural value chain.

For consumers, it delivers personalized discovery of authentic products aligned with their values.
For producers, it offers market awareness, showing them how their story and product are resonating with real people.
For the Turri platform team, it automates reporting, content creation, and communication tasks — freeing up time for impact.

Most importantly, our system respects and reinforces authenticity. In a time when AI can fabricate stories, we use it to elevate real ones.

Producer with all the ingredients for her sauces — At Turri, we put people first.
Behind every jar of sauce is a person who selects each ingredient with care, tradition, and purpose.
This is what makes each product truly original — because it’s not just what’s in it, but *who’s behind it*.

Why It Matters

This project isn’t hypothetical. It’s running on the ground in Costa Rica — supporting hundreds of producers, from coffee growers in Turrialba to cheese makers in Cartago.

And we’re just getting started.

With Turri AI Connect, we’re not just building a multi-agent system — we’re building a future where technology exists to make the truth more visible, not more obscure.

This is AI in service of connection, not deception.
Empowerment, not extraction.
Storytelling, not storytelling machines.

Built with love in Costa Rica.
Powered by Google Cloud.
Guided by purpose.